Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links -- without getting rid of the ones that are helping you.
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop.
Here is how websites can prepare for the mobile-first index.